Campbell Soup Company has appointed Iglo Group's Luca Mignini to the post of SVP and president of Campbell International.
Mignini will oversee Campbell's business in Europe, Asia Pacific and Latin America. He will also be tasked with "identifying opportunities" in new markets.
Mignini will report directly to Campbell CEO Denise Morrison. He will joint the company on 21 January.
Mignini has a strong track record in European markets and he has overseen Iglo's business in Italy - as well as serving on the company's board - since 2010. Previously, he worked at SC Johnson in international roles in Europe, Greater China, South East Asia and Latin America.
The appointment speaks of Campbell's need to revitalise its overseas business and the company will undoubtedly hope to lean on Mignini's experience to generate international growth as it looks to offset softness in the US.